Website design

What can reduce conversion on landing pages?
Landing pages are landing pages of a site to which visitors get from search, contextual advertising or other channels. As a rule, landing pages of a site contain an offer…

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How to make a menu for a site? The main features of the menu selection
Whatever the site, without which it certainly cannot do, is without a menu. And often on one site there are several menus at once - for the main and additional…

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Hamburger menu for the site
We continue to discuss the topic of navigation in web projects. After considering examples of breadcrumbs, we decided today to talk about the so-called hamburger menu. There was a time…

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Hamburger menu for the site

We continue to discuss the topic of navigation in web projects. After considering examples of breadcrumbs, we decided today to talk about the so-called hamburger menu. There was a time when this element brought freshness and novelty to user interfaces on mobile devices. This icon has become not only an integral part of the top mobile applications, but also began to be actively used in the site header (in adaptive versions and not only). It got to the point that the menu began to appear even where it was completely inappropriate. As a result, criticism fell on the hamburger menu button, and the former favorite turned into the culprit of the disputes.

Let’s understand and discuss why this navigation format has gained such popularity, and does it have worthy rivals these days? The material was written on the basis of this article, thanks to the author for interesting thoughts. We also recommend looking at examples of hamburger menu icons and scripts for its implementation. Continue reading

Split screen

One of the most noticeable trends in website design for 2017 is the split of the screen into two parts. More and more web projects are using a similar layout option, where two vertical panels are located next to each other. Split Screen Design follows a very simple rule: one screen, two messages. Each side includes a separate element: photo, text block or illustration.

Focus on two things
The method is especially suitable for cases when you need to focus someone’s attention on two things at once. Thus, the visitor can instantly choose between them. Continue reading

Golden ratio in website design

A key indicator of web design quality is how natural and easy it is for users to perceive. When creating the visual design of the site, it is important to illustrate the functionality and the informative component of the project, to form its correct perception. The use of classical techniques such as the golden section rule in design helps to solve such problems in an optimal way. We will consider it today.

This principle describes the mathematical proportion, which forms a harmonious, natural relationship of the parts of one whole to each other. It is obtained by dividing the whole into two parts so that the ratio of the first part to the second is the same as the ratio of the whole to the first part.

Golden Ratio Principle and Formula Continue reading

10 key trends in logo design 2018

Last year’s post on logo logo trends 2017 was well received by readers, so we decided to continue this “tradition” and consider the main trends in logo design 2018. Despite the fact that in the field of web design changes are happening at lightning speed, some points from that article remained the same and “migrated” in the current year.

Perhaps the site design trends are faster than the niche of logo development, or too little time has passed since the publication of the previous article (7-8 months) + now it’s only the beginning of the year. In the summer, be sure to revise this text and add to it with new chips, if any. Continue reading

Website header design (header)

As you know, there is no second chance to make a first impression. In the field of digital design, this truth is supported by high competition and a wide variety of available solutions. Moreover, it is quite obvious that when creating the first impression, some parts of the web page are more important than the rest, for example, the header for the site (site header). Today we consider all the nuances that relate to this term:

What it is and what elements it includes.
Why is a header important to you?
Design and implementation options.
The note is a translation of the article from uxplanet, many thanks to the authors for it. Continue reading

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