Landing pages are landing pages of a site to which visitors get from search, contextual advertising or other channels. As a rule, landing pages of a site contain an offer of goods or services of a company, and it is through landing pages that visitors to a site are often converted into buyers or customers of a company.
The conversion of one or another landing page is of great importance for evaluating the overall site’s performance: if site visitors do not convert well into buyers and customers, then the company’s site will be of little use, and the effort, time and money involved in attracting targeted visitors, will be wasted. Of course, this is not the result that companies rely on when launching their sites. Continue reading