How to create an attractive website?
So, you want to make a useful, beautiful and convenient site. What is needed for this? What factors influence the popularity of a website? What is the best place to…

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What can reduce conversion on landing pages?
Landing pages are landing pages of a site to which visitors get from search, contextual advertising or other channels. As a rule, landing pages of a site contain an offer…

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Site Conversion: Popular Ways to Increase
No matter how modern or pleasant the site may be, if it does not bring the company the expected benefits, it is a “dead weight”. Usually, the degree of usefulness…

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appropriate resources

Golden ratio in website design

A key indicator of web design quality is how natural and easy it is for users to perceive. When creating the visual design of the site, it is important to illustrate the functionality and the informative component of the project, to form its correct perception. The use of classical techniques such as the golden section rule in design helps to solve such problems in an optimal way. We will consider it today.

This principle describes the mathematical proportion, which forms a harmonious, natural relationship of the parts of one whole to each other. It is obtained by dividing the whole into two parts so that the ratio of the first part to the second is the same as the ratio of the whole to the first part.

Golden Ratio Principle and Formula Continue reading

The difference between UI and UX

Today there will be a guest post on the topic of UX and UI interfaces using the Icons8 service as an example. The author is a usability specialist Andrei Burmistrov, the text is published in the first person.

I know what you think: well, another attempt to impose your opinion on the controversial and always discussed topic “What is the difference between UX and UI?”

Yes, you understood correctly.

The only difference between my article and other similar ones is that I will explain the differences between these two concepts using practical examples from my personal experience (as a usability Continue reading

Creating the perfect landing page (for example, successful sites)

There is nothing more exciting in working on a site than when all the specialists join their own efforts to create a new ideal landing page or the main page of a web project. Designers, illustrators, marketers, programmers, and even the strategic management department, all work as a single team. During development, some SEO details are added, the strategy of attracting customers is optimized, icons are invented, etc.

Today we want to share tips on creating a landing page, which are likely to be useful in solving this problem. The current article is a translation of this note. Yes, and in general there are quite a lot of useful Continue reading

What are longreads on sites
The so-called longreads are one of the leading web design trends in 2015, and also, as expected, in 2016. With the help of long reads, sites today do not just…

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The difference between UI and UX
Today there will be a guest post on the topic of UX and UI interfaces using the Icons8 service as an example. The author is a usability specialist Andrei Burmistrov,…

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Jpg image optimization
So, the graphics for your pages are ready. But it's too early to upload it to the server, as it has already been said more than once - if the…

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Fighters of the invisible front
If you haven’t guessed yet, then I mean META tags. Their role is not noticeable when displaying the page. These are just commands for a web server or browser, but…

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