What can reduce conversion on landing pages?
Landing pages are landing pages of a site to which visitors get from search, contextual advertising or other channels. As a rule, landing pages of a site contain an offer…

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The browsers we choose
Now let's talk about browsers. And what to say about them, you say, and so everything is clear - this is the program with which we look at Web pages.…

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How to make a menu for a site? The main features of the menu selection
Whatever the site, without which it certainly cannot do, is without a menu. And often on one site there are several menus at once - for the main and additional…

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browsers share

What are longreads on sites

The so-called longreads are one of the leading web design trends in 2015, and also, as expected, in 2016. With the help of long reads, sites today do not just share information with their visitors, but tell whole stories, enhancing the effect of engagement. About what Longrid is and how it differs from the usual information or advertising content on the site, we will discuss in more detail below.

The term “Longrid” can literally be translated as “long reading” – from the English. “Long read”. Accordingly, this term today most often refers to large-sized text materials, which take a lot of time to read. However, it would not be entirely true to say that longreads differ from ordinary texts on websites only in their length: this type of texts also has other features.

For example, any longread, in addition to the text itself, also contains multimedia content, such as illustrations and Continue reading

B2B usability sites: what is important to consider?

Sites of the “business for business” format, known as B2B, usually provide for a slightly different scenario for interacting with visitors than sites such as “business for customer”. Therefore, the approach to developing sites of these two different types cannot be the same. In particular, when creating B2B sites, it is important to think about the specifics of their usability.

Companies operating in the business-to-business segment are focused, as a rule, not on a one-time sale of goods or the provision of services, but on long-term cooperation. B2B sites of such companies should Continue reading

The browsers we choose

Now let’s talk about browsers. And what to say about them, you say, and so everything is clear – this is the program with which we look at Web pages. Well, that’s right, their main purpose is to view Web pages. But why are there so many browsers in the world? And why do they display pages in different ways?

Let’s remember. What is the basis of web pages? True, the HTML language, and it will be defined as ASCII text with the insertion of special markup codes (or tags). And when the browser displays the page, then it finds these codes and performs the corresponding actions (for example, meeting the <b> tag starts displaying the subsequent text in bold, and meeting </b> – stops doing this). A complete set of Continue reading

Sliders for the site and factors affecting their usability
On commercial sites, especially when it comes to online stores, today you can often find sliders, or so-called “carousels,” - site design elements in which slides with photos or text…

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What is a stylish website?
A stylish website is when every page of your publication has a pronounced affiliation to the entire website. When it is easy to navigate and the search for information is…

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Programs used in web-mastering
So what kind of programs do you need? Below I will give specific categories of programs with explanations of why they are needed. Raster graphics processing program one of the…

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The browsers we choose
Now let's talk about browsers. And what to say about them, you say, and so everything is clear - this is the program with which we look at Web pages.…

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