Online Store Conversion
For any online store, an important indicator of the effectiveness of its work is the level of conversion. The conversion of an online store is a purchase made by visitors,…

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Servant of two masters
Yes, this is a poor web designer who has to spend a lot of effort to tame and train pages, so that it would be nice to look at them…

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Interactivity! What? And How?
Initially, there was a network, then e-mail appeared, and people began to correspond. They wanted to tell about themselves, share information - the World Wide Web (WWW) appeared. But static…

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called transparent

Golden ratio in website design

A key indicator of web design quality is how natural and easy it is for users to perceive. When creating the visual design of the site, it is important to illustrate the functionality and the informative component of the project, to form its correct perception. The use of classical techniques such as the golden section rule in design helps to solve such problems in an optimal way. We will consider it today.

This principle describes the mathematical proportion, which forms a harmonious, natural relationship of the parts of one whole to each other. It is obtained by dividing the whole into two parts so that the ratio of the first part to the second is the same as the ratio of the whole to the first part.

Golden Ratio Principle and Formula Continue reading

Creating the perfect landing page (for example, successful sites)

There is nothing more exciting in working on a site than when all the specialists join their own efforts to create a new ideal landing page or the main page of a web project. Designers, illustrators, marketers, programmers, and even the strategic management department, all work as a single team. During development, some SEO details are added, the strategy of attracting customers is optimized, icons are invented, etc.

Today we want to share tips on creating a landing page, which are likely to be useful in solving this problem. The current article is a translation of this note. Yes, and in general there are quite a lot of useful Continue reading

Trends in the design of email newsletters in 2020

Despite the fact that email marketing has existed for decades, it still remains an actual trend in Internet marketing in 2020 and a popular way to promote services online. The method shows good returns at minimal cost and can compete in efficiency with the development of B2B sites (business for business) or the creation of beautiful landing pages (landing pages).

Email marketing is suitable for almost all niches and products, but here it is important to understand that it will attract customers and bring you sales only with the proper approach. Firstly, you should carefully consider your promotion strategy, and secondly, not just use 2-3 beautiful mail icons in the Continue reading

B2B usability sites: what is important to consider?
Sites of the “business for business” format, known as B2B, usually provide for a slightly different scenario for interacting with visitors than sites such as “business for customer”. Therefore, the…

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How to create a color palette for sites or web interfaces
In Design Mania, there have already been several publications with similar topics: in a note about color matching services for websites, in addition to inspiration resources, we examined a couple…

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Interactivity! What? And How?
Initially, there was a network, then e-mail appeared, and people began to correspond. They wanted to tell about themselves, share information - the World Wide Web (WWW) appeared. But static…

...

Trends in the design of email newsletters in 2020
Despite the fact that email marketing has existed for decades, it still remains an actual trend in Internet marketing in 2020 and a popular way to promote services online. The…

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