Sliders for the site and factors affecting their usability
On commercial sites, especially when it comes to online stores, today you can often find sliders, or so-called “carousels,” - site design elements in which slides with photos or text…

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Web Design Trends 2015
Many areas of activity are subject to the influence of fashion, including web design. And, for example, even before the onset of 2015, both web design specialists and potential website…

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AIDA Web Design Advertising Model
AIDA is a popular marketing term for a consumer behavior model that describes the sequence of events that lead to a purchasing decision. Initially, the AIDA model was used only…

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Golden ratio in website design

A key indicator of web design quality is how natural and easy it is for users to perceive. When creating the visual design of the site, it is important to illustrate the functionality and the informative component of the project, to form its correct perception. The use of classical techniques such as the golden section rule in design helps to solve such problems in an optimal way. We will consider it today.

This principle describes the mathematical proportion, which forms a harmonious, natural relationship of the parts of one whole to each other. It is obtained by dividing the whole into two parts so that the ratio of the first part to the second is the same as the ratio of the whole to the first part.

Golden Ratio Principle and Formula Continue reading

Creating the perfect landing page (for example, successful sites)

There is nothing more exciting in working on a site than when all the specialists join their own efforts to create a new ideal landing page or the main page of a web project. Designers, illustrators, marketers, programmers, and even the strategic management department, all work as a single team. During development, some SEO details are added, the strategy of attracting customers is optimized, icons are invented, etc.

Today we want to share tips on creating a landing page, which are likely to be useful in solving this problem. The current article is a translation of this note. Yes, and in general there are quite a lot of useful Continue reading

Trends in the design of email newsletters in 2020

Despite the fact that email marketing has existed for decades, it still remains an actual trend in Internet marketing in 2020 and a popular way to promote services online. The method shows good returns at minimal cost and can compete in efficiency with the development of B2B sites (business for business) or the creation of beautiful landing pages (landing pages).

Email marketing is suitable for almost all niches and products, but here it is important to understand that it will attract customers and bring you sales only with the proper approach. Firstly, you should carefully consider your promotion strategy, and secondly, not just use 2-3 beautiful mail icons in the Continue reading

Hamburger menu for the site
We continue to discuss the topic of navigation in web projects. After considering examples of breadcrumbs, we decided today to talk about the so-called hamburger menu. There was a time…

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How to create an attractive website?
So, you want to make a useful, beautiful and convenient site. What is needed for this? What factors influence the popularity of a website? What is the best place to…

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AIDA Web Design Advertising Model
AIDA is a popular marketing term for a consumer behavior model that describes the sequence of events that lead to a purchasing decision. Initially, the AIDA model was used only…

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Online Store Conversion
For any online store, an important indicator of the effectiveness of its work is the level of conversion. The conversion of an online store is a purchase made by visitors,…

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