What can reduce conversion on landing pages?
Landing pages are landing pages of a site to which visitors get from search, contextual advertising or other channels. As a rule, landing pages of a site contain an offer…

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How to make a menu for a site? The main features of the menu selection
Whatever the site, without which it certainly cannot do, is without a menu. And often on one site there are several menus at once - for the main and additional…

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What to write in the text call-to-action on the site?
Practically on any commercial site, whether it be a corporate portal, an online store or a modest site like a “business card”, visitors have a so-called call-to-action - a call…

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checkerboard pattern

Hamburger menu for the site

We continue to discuss the topic of navigation in web projects. After considering examples of breadcrumbs, we decided today to talk about the so-called hamburger menu. There was a time when this element brought freshness and novelty to user interfaces on mobile devices. This icon has become not only an integral part of the top mobile applications, but also began to be actively used in the site header (in adaptive versions and not only). It got to the point that the menu began to appear even where it was completely inappropriate. As a result, criticism fell on the hamburger menu button, and the former favorite turned into the culprit of the disputes.

Let’s understand and discuss why this navigation format has gained such popularity, and does it have worthy rivals these days? The material was written on the basis of this article, thanks to the author for interesting thoughts. We also recommend looking at examples of hamburger menu icons and scripts for its implementation. Continue reading

Split screen

One of the most noticeable trends in website design for 2017 is the split of the screen into two parts. More and more web projects are using a similar layout option, where two vertical panels are located next to each other. Split Screen Design follows a very simple rule: one screen, two messages. Each side includes a separate element: photo, text block or illustration.

Focus on two things
The method is especially suitable for cases when you need to focus someone’s attention on two things at once. Thus, the visitor can instantly choose between them. Continue reading

10 key trends in logo design 2018

Last year’s post on logo logo trends 2017 was well received by readers, so we decided to continue this “tradition” and consider the main trends in logo design 2018. Despite the fact that in the field of web design changes are happening at lightning speed, some points from that article remained the same and “migrated” in the current year.

Perhaps the site design trends are faster than the niche of logo development, or too little time has passed since the publication of the previous article (7-8 months) + now it’s only the beginning of the year. In the summer, be sure to revise this text and add to it with new chips, if any. Continue reading

AIDA Web Design Advertising Model
AIDA is a popular marketing term for a consumer behavior model that describes the sequence of events that lead to a purchasing decision. Initially, the AIDA model was used only…

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Trends in the design of email newsletters in 2020
Despite the fact that email marketing has existed for decades, it still remains an actual trend in Internet marketing in 2020 and a popular way to promote services online. The…

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Trends in the design of email newsletters in 2020
Despite the fact that email marketing has existed for decades, it still remains an actual trend in Internet marketing in 2020 and a popular way to promote services online. The…

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8 Tips for Creating a Hero Image Banner for a Website
Does the user only need 50 milliseconds to form an opinion on any site? Web developers and designers really have very little time to make a good impression on a…

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