Effective website footer design
Developers often overlook that the footer for a site (translation from English footer / basement) is one of its basic elements. It can provide more complete information about the company,…

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Trends in the design of email newsletters in 2020
Despite the fact that email marketing has existed for decades, it still remains an actual trend in Internet marketing in 2020 and a popular way to promote services online. The…

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Jpg image optimization
So, the graphics for your pages are ready. But it's too early to upload it to the server, as it has already been said more than once - if the…

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code elements

Why do we need SSI?

A! So you don’t even know what it is? And, moreover, do not understand why you need it? Well, then you have come where you need to. Today they explain to everyone here why they need SSI 🙂

Like all normal people, first we decipher the abbreviation SSI – Server Side Includes or, in Russian, – server-side inclusion. Clear? Not? Well, then I’ll tell you more:

SSIs are directives that are inserted directly into the HTML code and serve to transmit instructions to the Web server. Meeting such directives, which, by the way, are called SSI inserts, the Web server interprets them and performs the corresponding actions. Which, you ask? And here, for example: inserting an HTML fragment from another file, dynamically creating pages depending on some variables (for example, a browser type) and other no Continue reading

What can reduce conversion on landing pages?
Landing pages are landing pages of a site to which visitors get from search, contextual advertising or other channels. As a rule, landing pages of a site contain an offer…

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How does JPEG format work?
The JPEG compression process consists of several steps. In the first step, the image is converted from the RGB color space to the YUV space, based on the brightness and…

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B2B usability sites: what is important to consider?
Sites of the “business for business” format, known as B2B, usually provide for a slightly different scenario for interacting with visitors than sites such as “business for customer”. Therefore, the…

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A few words about encodings
Anyone who knows everything about this can skip this article, but I will tell the rest about the causes of various encodings and the problems of web design associated with…

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