B2B usability sites: what is important to consider?
Sites of the “business for business” format, known as B2B, usually provide for a slightly different scenario for interacting with visitors than sites such as “business for customer”. Therefore, the…

Continue reading →

8 Tips for Creating a Hero Image Banner for a Website
Does the user only need 50 milliseconds to form an opinion on any site? Web developers and designers really have very little time to make a good impression on a…

Continue reading →

Fighters of the invisible front
If you haven’t guessed yet, then I mean META tags. Their role is not noticeable when displaying the page. These are just commands for a web server or browser, but…

Continue reading →

individual parameters

1 2 3 6

Hamburger menu for the site

We continue to discuss the topic of navigation in web projects. After considering examples of breadcrumbs, we decided today to talk about the so-called hamburger menu. There was a time when this element brought freshness and novelty to user interfaces on mobile devices. This icon has become not only an integral part of the top mobile applications, but also began to be actively used in the site header (in adaptive versions and not only). It got to the point that the menu began to appear even where it was completely inappropriate. As a result, criticism fell on the hamburger menu button, and the former favorite turned into the culprit of the disputes.

Let’s understand and discuss why this navigation format has gained such popularity, and does it have worthy rivals these days? The material was written on the basis of this article, thanks to the author for interesting thoughts. We also recommend looking at examples of hamburger menu icons and scripts for its implementation. Continue reading

Split screen

One of the most noticeable trends in website design for 2017 is the split of the screen into two parts. More and more web projects are using a similar layout option, where two vertical panels are located next to each other. Split Screen Design follows a very simple rule: one screen, two messages. Each side includes a separate element: photo, text block or illustration.

Focus on two things
The method is especially suitable for cases when you need to focus someone’s attention on two things at once. Thus, the visitor can instantly choose between them. Continue reading

Golden ratio in website design

A key indicator of web design quality is how natural and easy it is for users to perceive. When creating the visual design of the site, it is important to illustrate the functionality and the informative component of the project, to form its correct perception. The use of classical techniques such as the golden section rule in design helps to solve such problems in an optimal way. We will consider it today.

This principle describes the mathematical proportion, which forms a harmonious, natural relationship of the parts of one whole to each other. It is obtained by dividing the whole into two parts so that the ratio of the first part to the second is the same as the ratio of the whole to the first part.

Golden Ratio Principle and Formula Continue reading

1 2 3 6
How to improve the online registration form on the site
On the Internet, the registration procedure is found to us as often as the form of authorization on sites. You have to register to perform: in all kinds of web…

...

How does JPEG format work?
The JPEG compression process consists of several steps. In the first step, the image is converted from the RGB color space to the YUV space, based on the brightness and…

...

AIDA Web Design Advertising Model
AIDA is a popular marketing term for a consumer behavior model that describes the sequence of events that lead to a purchasing decision. Initially, the AIDA model was used only…

...

What to write in the text call-to-action on the site?
Practically on any commercial site, whether it be a corporate portal, an online store or a modest site like a “business card”, visitors have a so-called call-to-action - a call…

...