Web Design Trends 2015
Many areas of activity are subject to the influence of fashion, including web design. And, for example, even before the onset of 2015, both web design specialists and potential website…

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How does JPEG format work?
The JPEG compression process consists of several steps. In the first step, the image is converted from the RGB color space to the YUV space, based on the brightness and…

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Split screen
One of the most noticeable trends in website design for 2017 is the split of the screen into two parts. More and more web projects are using a similar layout…

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particular importance

B2B usability sites: what is important to consider?

Sites of the “business for business” format, known as B2B, usually provide for a slightly different scenario for interacting with visitors than sites such as “business for customer”. Therefore, the approach to developing sites of these two different types cannot be the same. In particular, when creating B2B sites, it is important to think about the specifics of their usability.

Companies operating in the business-to-business segment are focused, as a rule, not on a one-time sale of goods or the provision of services, but on long-term cooperation. B2B sites of such companies should Continue reading

AIDA Web Design Advertising Model
AIDA is a popular marketing term for a consumer behavior model that describes the sequence of events that lead to a purchasing decision. Initially, the AIDA model was used only…

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Jpg image optimization
So, the graphics for your pages are ready. But it's too early to upload it to the server, as it has already been said more than once - if the…

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Creating the perfect landing page (for example, successful sites)
There is nothing more exciting in working on a site than when all the specialists join their own efforts to create a new ideal landing page or the main page…

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GIF Image Optimization
Converting a full-color image to an index image (i.e. using a palette) is an important operation, and here a few words need to be said about how this is done…

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