Sites of the “business for business” format, known as B2B, usually provide for a slightly different scenario for interacting with visitors than sites such as “business for customer”. Therefore, the approach to developing sites of these two different types cannot be the same. In particular, when creating B2B sites, it is important to think about the specifics of their usability.
Companies operating in the business-to-business segment are focused, as a rule, not on a one-time sale of goods or the provision of services, but on long-term cooperation. B2B sites of such companies should Continue reading