No matter how modern or pleasant the site may be, if it does not bring the company the expected benefits, it is a “dead weight”. Usually, the degree of usefulness of sites in the web design environment is expressed in terms of conversion, i.e., the ratio of the number of visitors who performed the required actions on the site to the total number of site visitors for a certain period. Today, there are several popular ways in which site conversion – as the equivalent of its effectiveness – can be increased.
The site’s conversion level is affected by a whole group of different factors, and it’s no secret that the lion’s share in it is accounted for by usability and website design factors. In this regard, popular ways to increase conversion just offer to make changes to the site (to redesign or upgrade) in this direction. Consider some of Continue reading
Conversion rates for an online store are influenced by a whole group of factors, among which usability can be called one of the main. When developing, paying close attention to the usability issue of the online store, and if the store is already working, you should definitely check its usability for compliance with some basic parameters.
When analyzing the usability of an online store, it is usually required to carefully study a lot of different characteristics for literally every page, because there simply can’t be any little things in terms of increasing conversion. First of all, a check should be carried out for several standard pages – catalog pages, product Continue reading
The so-called longreads are one of the leading web design trends in 2015, and also, as expected, in 2016. With the help of long reads, sites today do not just share information with their visitors, but tell whole stories, enhancing the effect of engagement. About what Longrid is and how it differs from the usual information or advertising content on the site, we will discuss in more detail below.
The term “Longrid” can literally be translated as “long reading” – from the English. “Long read”. Accordingly, this term today most often refers to large-sized text materials, which take a lot of time to read. However, it would not be entirely true to say that longreads differ from ordinary texts on websites only in their length: this type of texts also has other features.
For example, any longread, in addition to the text itself, also contains multimedia content, such as illustrations and Continue reading