Design professions
Almost every profession has its own specializations. A web designer can only create landings or engage exclusively in the development of corporate sites, and a specialist in advertising graphics can…

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Interactivity! What? And How?
Initially, there was a network, then e-mail appeared, and people began to correspond. They wanted to tell about themselves, share information - the World Wide Web (WWW) appeared. But static…

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How to create a color palette for sites or web interfaces
In Design Mania, there have already been several publications with similar topics: in a note about color matching services for websites, in addition to inspiration resources, we examined a couple…

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probably guessed

Site Conversion: Popular Ways to Increase

No matter how modern or pleasant the site may be, if it does not bring the company the expected benefits, it is a “dead weight”. Usually, the degree of usefulness of sites in the web design environment is expressed in terms of conversion, i.e., the ratio of the number of visitors who performed the required actions on the site to the total number of site visitors for a certain period. Today, there are several popular ways in which site conversion – as the equivalent of its effectiveness – can be increased.

The site’s conversion level is affected by a whole group of different factors, and it’s no secret that the lion’s share in it is accounted for by usability and website design factors. In this regard, popular ways to increase conversion just offer to make changes to the site (to redesign or upgrade) in this direction. Consider some of Continue reading

Usability of an online store: basic requirements for sample pages

Conversion rates for an online store are influenced by a whole group of factors, among which usability can be called one of the main. When developing, paying close attention to the usability issue of the online store, and if the store is already working, you should definitely check its usability for compliance with some basic parameters.

When analyzing the usability of an online store, it is usually required to carefully study a lot of different characteristics for literally every page, because there simply can’t be any little things in terms of increasing conversion. First of all, a check should be carried out for several standard pages – catalog pages, product Continue reading

What are longreads on sites

The so-called longreads are one of the leading web design trends in 2015, and also, as expected, in 2016. With the help of long reads, sites today do not just share information with their visitors, but tell whole stories, enhancing the effect of engagement. About what Longrid is and how it differs from the usual information or advertising content on the site, we will discuss in more detail below.

The term “Longrid” can literally be translated as “long reading” – from the English. “Long read”. Accordingly, this term today most often refers to large-sized text materials, which take a lot of time to read. However, it would not be entirely true to say that longreads differ from ordinary texts on websites only in their length: this type of texts also has other features.

For example, any longread, in addition to the text itself, also contains multimedia content, such as illustrations and Continue reading

B2B usability sites: what is important to consider?
Sites of the “business for business” format, known as B2B, usually provide for a slightly different scenario for interacting with visitors than sites such as “business for customer”. Therefore, the…

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7 2018 web design typography trends
Typography is the style, layout, and appearance of block letters / texts on a page. Currently, it has already become an integral element of web design. You will find many…

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How to create a color palette for sites or web interfaces
In Design Mania, there have already been several publications with similar topics: in a note about color matching services for websites, in addition to inspiration resources, we examined a couple…

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Web design and font size selection for the site
Too small font of the main text used on the site can become one of the factors of pessimization of this site in search results, because today search engines pay…

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