Web design and font size selection for the site
Too small font of the main text used on the site can become one of the factors of pessimization of this site in search results, because today search engines pay…

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Sliders for the site and factors affecting their usability
On commercial sites, especially when it comes to online stores, today you can often find sliders, or so-called “carousels,” - site design elements in which slides with photos or text…

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Split screen
One of the most noticeable trends in website design for 2017 is the split of the screen into two parts. More and more web projects are using a similar layout…

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product pages

AIDA Web Design Advertising Model

AIDA is a popular marketing term for a consumer behavior model that describes the sequence of events that lead to a purchasing decision. Initially, the AIDA model was used only in the field of offline advertising, but today it has also found wide application in online advertising as well as in web design. What is this model and what are the features of its use on sites?

The term AIDA is an abbreviation for the English words “Attention”, “Interest”, “Desire” and “Action”, which in translation means “Attention”, “Interest”, “Desire” and “Action”. In some cases, the letter D of this abbreviation is deciphered as “Demand”, which means “Need”, and also as “Decision”, which means Continue reading

Design professions
Almost every profession has its own specializations. A web designer can only create landings or engage exclusively in the development of corporate sites, and a specialist in advertising graphics can…

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How to create an attractive website?
So, you want to make a useful, beautiful and convenient site. What is needed for this? What factors influence the popularity of a website? What is the best place to…

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Website header design (header)
As you know, there is no second chance to make a first impression. In the field of digital design, this truth is supported by high competition and a wide variety…

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B2B usability sites: what is important to consider?
Sites of the “business for business” format, known as B2B, usually provide for a slightly different scenario for interacting with visitors than sites such as “business for customer”. Therefore, the…

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