AIDA Web Design Advertising Model
AIDA is a popular marketing term for a consumer behavior model that describes the sequence of events that lead to a purchasing decision. Initially, the AIDA model was used only…

Continue reading →

Design professions
Almost every profession has its own specializations. A web designer can only create landings or engage exclusively in the development of corporate sites, and a specialist in advertising graphics can…

Continue reading →

How to make a menu for a site? The main features of the menu selection
Whatever the site, without which it certainly cannot do, is without a menu. And often on one site there are several menus at once - for the main and additional…

Continue reading →

recommended that

The difference between UI and UX

Today there will be a guest post on the topic of UX and UI interfaces using the Icons8 service as an example. The author is a usability specialist Andrei Burmistrov, the text is published in the first person.

I know what you think: well, another attempt to impose your opinion on the controversial and always discussed topic “What is the difference between UX and UI?”

Yes, you understood correctly.

The only difference between my article and other similar ones is that I will explain the differences between these two concepts using practical examples from my personal experience (as a usability Continue reading

Usability of an online store: basic requirements for sample pages

Conversion rates for an online store are influenced by a whole group of factors, among which usability can be called one of the main. When developing, paying close attention to the usability issue of the online store, and if the store is already working, you should definitely check its usability for compliance with some basic parameters.

When analyzing the usability of an online store, it is usually required to carefully study a lot of different characteristics for literally every page, because there simply can’t be any little things in terms of increasing conversion. First of all, a check should be carried out for several standard pages – catalog pages, product Continue reading

Sliders for the site and factors affecting their usability

On commercial sites, especially when it comes to online stores, today you can often find sliders, or so-called “carousels,” – site design elements in which slides with photos or text information are shown in a single block at a certain speed. In order for the slider not only to remain an element of attracting attention on the site, but also to facilitate the conversion of visitors into customers or customers, it is important to pay attention to the issue of its usability.

Using the sliders on the sites, it is convenient to demonstrate promotional offers, new items, bestsellers. Thanks to the animation and usually quite large sizes, the sliders always attract visitors’ eyes and thereby Continue reading

Usability of an online store: basic requirements for sample pages
Conversion rates for an online store are influenced by a whole group of factors, among which usability can be called one of the main. When developing, paying close attention to…

...

Design professions
Almost every profession has its own specializations. A web designer can only create landings or engage exclusively in the development of corporate sites, and a specialist in advertising graphics can…

...

Trends in the design of email newsletters in 2020
Despite the fact that email marketing has existed for decades, it still remains an actual trend in Internet marketing in 2020 and a popular way to promote services online. The…

...

8 Tips for Creating a Hero Image Banner for a Website
Does the user only need 50 milliseconds to form an opinion on any site? Web developers and designers really have very little time to make a good impression on a…

...