Web Design Trends 2015
Many areas of activity are subject to the influence of fashion, including web design. And, for example, even before the onset of 2015, both web design specialists and potential website…

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What can reduce conversion on landing pages?
Landing pages are landing pages of a site to which visitors get from search, contextual advertising or other channels. As a rule, landing pages of a site contain an offer…

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Authorization form on the site
Recently, we posted a number of useful tips on creating effective registration forms on the site, and today we want to talk about the authorization / login block. Recently, a…

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The difference between UI and UX

Today there will be a guest post on the topic of UX and UI interfaces using the Icons8 service as an example. The author is a usability specialist Andrei Burmistrov, the text is published in the first person.

I know what you think: well, another attempt to impose your opinion on the controversial and always discussed topic “What is the difference between UX and UI?”

Yes, you understood correctly.

The only difference between my article and other similar ones is that I will explain the differences between these two concepts using practical examples from my personal experience (as a usability Continue reading

Usability of an online store: basic requirements for sample pages

Conversion rates for an online store are influenced by a whole group of factors, among which usability can be called one of the main. When developing, paying close attention to the usability issue of the online store, and if the store is already working, you should definitely check its usability for compliance with some basic parameters.

When analyzing the usability of an online store, it is usually required to carefully study a lot of different characteristics for literally every page, because there simply can’t be any little things in terms of increasing conversion. First of all, a check should be carried out for several standard pages – catalog pages, product Continue reading

Sliders for the site and factors affecting their usability

On commercial sites, especially when it comes to online stores, today you can often find sliders, or so-called “carousels,” – site design elements in which slides with photos or text information are shown in a single block at a certain speed. In order for the slider not only to remain an element of attracting attention on the site, but also to facilitate the conversion of visitors into customers or customers, it is important to pay attention to the issue of its usability.

Using the sliders on the sites, it is convenient to demonstrate promotional offers, new items, bestsellers. Thanks to the animation and usually quite large sizes, the sliders always attract visitors’ eyes and thereby Continue reading

What to write in the text call-to-action on the site?
Practically on any commercial site, whether it be a corporate portal, an online store or a modest site like a “business card”, visitors have a so-called call-to-action - a call…

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The difference between UI and UX
Today there will be a guest post on the topic of UX and UI interfaces using the Icons8 service as an example. The author is a usability specialist Andrei Burmistrov,…

...

GIF Image Optimization
Converting a full-color image to an index image (i.e. using a palette) is an important operation, and here a few words need to be said about how this is done…

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Gamification on the site: what is it and why is it necessary?
Currently, on a variety of sites, including business sites, you can find elements of the so-called gamification (gamification, gamification) - a technique that turns user interaction with the site into…

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