What to write in the text call-to-action on the site?
Practically on any commercial site, whether it be a corporate portal, an online store or a modest site like a “business card”, visitors have a so-called call-to-action - a call…

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Trends in the design of email newsletters in 2020
Despite the fact that email marketing has existed for decades, it still remains an actual trend in Internet marketing in 2020 and a popular way to promote services online. The…

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Website header design (header)
As you know, there is no second chance to make a first impression. In the field of digital design, this truth is supported by high competition and a wide variety…

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site represents

Authorization form on the site

Recently, we posted a number of useful tips on creating effective registration forms on the site, and today we want to talk about the authorization / login block. Recently, a lot of annoying and too “abstruse” implementations of it have appeared on the network. It’s good when designers try to make unusual and beautiful forms of login (see our selection), fitting them into the general concept of a web project, but it’s completely different when they go too far with functionality. Sometimes it comes to the point that popular password managers (in Chrome or from 1Password) simply do not work.

In the article you will see examples of authorization forms with problems in usability. This is good food Continue reading

Site Conversion: Popular Ways to Increase

No matter how modern or pleasant the site may be, if it does not bring the company the expected benefits, it is a “dead weight”. Usually, the degree of usefulness of sites in the web design environment is expressed in terms of conversion, i.e., the ratio of the number of visitors who performed the required actions on the site to the total number of site visitors for a certain period. Today, there are several popular ways in which site conversion – as the equivalent of its effectiveness – can be increased.

The site’s conversion level is affected by a whole group of different factors, and it’s no secret that the lion’s share in it is accounted for by usability and website design factors. In this regard, popular ways to increase conversion just offer to make changes to the site (to redesign or upgrade) in this direction. Consider some of Continue reading

The difference between UI and UX
Today there will be a guest post on the topic of UX and UI interfaces using the Icons8 service as an example. The author is a usability specialist Andrei Burmistrov,…

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How to make a menu for a site? The main features of the menu selection
Whatever the site, without which it certainly cannot do, is without a menu. And often on one site there are several menus at once - for the main and additional…

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A few words about encodings
Anyone who knows everything about this can skip this article, but I will tell the rest about the causes of various encodings and the problems of web design associated with…

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Website header design (header)
As you know, there is no second chance to make a first impression. In the field of digital design, this truth is supported by high competition and a wide variety…

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