What to write in the text call-to-action on the site?
Practically on any commercial site, whether it be a corporate portal, an online store or a modest site like a “business card”, visitors have a so-called call-to-action - a call…

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What can reduce conversion on landing pages?
Landing pages are landing pages of a site to which visitors get from search, contextual advertising or other channels. As a rule, landing pages of a site contain an offer…

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What can reduce conversion on landing pages?
Landing pages are landing pages of a site to which visitors get from search, contextual advertising or other channels. As a rule, landing pages of a site contain an offer…

Continue reading →

specific territory

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How to improve the online registration form on the site

On the Internet, the registration procedure is found to us as often as the form of authorization on sites. You have to register to perform: in all kinds of web services that help you find the information you need, free distribution of materials, online stores, social networks, etc. At such moments, the feeling of joy from an interesting find instantly disappears due to the need to fill in endless input fields (besides, sometimes completely superfluous).

As a rule, all this is inconvenient, takes a lot of time and looks too intrusive. Plus, a person can reasonably be alerted to the requirement to provide data about himself, since this violates his privacy (and privacy is Continue reading

Why does minimal design rule

If you want to create a website, then the main rule to follow is not to overdo it. This is not the first year that web designers have been helped by the so-called minimalistic design. By the way, he is now at the peak of his popularity. Today we will try to figure out what this style is and what its main advantages are.

What is minimal design?

In general, this concept can be defined as the most concise style, characterized by simplicity and accuracy. Basic elements (colors and fonts) are also used with emphasis on simplicity and with extremely limited palettes, which most often may include only one or more color / font variations. Continue reading

How to create a color palette for sites or web interfaces

In Design Mania, there have already been several publications with similar topics: in a note about color matching services for websites, in addition to inspiration resources, we examined a couple of useful web tools; there was also a post with an overview of palette generators, etc. However, without understanding the logic of how to make a color palette, all of them may turn out to be ineffective. Today we will try to fill this gap and clarify some theoretical points that are well described in this article.

Those of you who have already used new-fangled online generators are aware of their principle of operation: first you select some basic values, configure a number of parameters (whose names resemble some kind of musical terms), and then as a result you get a list of 4- 5 shades Continue reading

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Web design and font size selection for the site
Too small font of the main text used on the site can become one of the factors of pessimization of this site in search results, because today search engines pay…

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Usability of an online store: basic requirements for sample pages
Conversion rates for an online store are influenced by a whole group of factors, among which usability can be called one of the main. When developing, paying close attention to…

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AIDA Web Design Advertising Model
AIDA is a popular marketing term for a consumer behavior model that describes the sequence of events that lead to a purchasing decision. Initially, the AIDA model was used only…

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How to register a site?
So, you made the first version of your site and even posted it on the Internet, but after a while you will notice that almost no one visits it, except…

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