7 2018 web design typography trends
Typography is the style, layout, and appearance of block letters / texts on a page. Currently, it has already become an integral element of web design. You will find many…

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Programs used in web-mastering
So what kind of programs do you need? Below I will give specific categories of programs with explanations of why they are needed. Raster graphics processing program one of the…

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How to create an attractive website?
So, you want to make a useful, beautiful and convenient site. What is needed for this? What factors influence the popularity of a website? What is the best place to…

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Authorization form on the site

Recently, we posted a number of useful tips on creating effective registration forms on the site, and today we want to talk about the authorization / login block. Recently, a lot of annoying and too “abstruse” implementations of it have appeared on the network. It’s good when designers try to make unusual and beautiful forms of login (see our selection), fitting them into the general concept of a web project, but it’s completely different when they go too far with functionality. Sometimes it comes to the point that popular password managers (in Chrome or from 1Password) simply do not work.

In the article you will see examples of authorization forms with problems in usability. This is good food Continue reading

What to write in the text call-to-action on the site?

Practically on any commercial site, whether it be a corporate portal, an online store or a modest site like a “business card”, visitors have a so-called call-to-action – a call to action. Most often, call-to-action is presented in the form of a button, while the text of the call may be different. To make the conversion of the button as high as possible, when creating a site, it is important to choose the right call-to-action text.

Any visitor, depending on the type of site and the purpose of his visit, usually has to perform some action: buy a product, order a service, subscribe to a newsletter or request a call back. This so-called targeted action is what visitors are attracted to the site for. And the more visitors perform the desired action, the higher the Continue reading

Jpg image optimization

So, the graphics for your pages are ready. But it’s too early to upload it to the server, as it has already been said more than once – if the pages load for a long time, then there is no sense in them. This article is about optimizing JPG images.

This format stores images with a color depth of 24bpp (TrueColor) and uses compression with loss of information. He has not so many optimization methods, more precisely, one thing: to choose the optimal compression ratio.

To implement this optimization, you need a graphics package or utility that allows us to adjust the degree of image compression. Unfortunately, PhotoShop in its basic configuration does not allow us to freely adjust the compression ratio Continue reading

10 key trends in logo design 2018
Last year's post on logo logo trends 2017 was well received by readers, so we decided to continue this “tradition” and consider the main trends in logo design 2018. Despite…

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What to write in the text call-to-action on the site?
Practically on any commercial site, whether it be a corporate portal, an online store or a modest site like a “business card”, visitors have a so-called call-to-action - a call…

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How to improve the online registration form on the site
On the Internet, the registration procedure is found to us as often as the form of authorization on sites. You have to register to perform: in all kinds of web…

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Gamification on the site: what is it and why is it necessary?
Currently, on a variety of sites, including business sites, you can find elements of the so-called gamification (gamification, gamification) - a technique that turns user interaction with the site into…

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