Computer hardware configuration
What is described below suggests that you want to make a beautiful and stylish website completely do-it-yourself, i.e. you draw all the graphic elements yourself, write the pages yourself, scan…

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What is a stylish website?
A stylish website is when every page of your publication has a pronounced affiliation to the entire website. When it is easy to navigate and the search for information is…

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AIDA Web Design Advertising Model
AIDA is a popular marketing term for a consumer behavior model that describes the sequence of events that lead to a purchasing decision. Initially, the AIDA model was used only…

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Authorization form on the site

Recently, we posted a number of useful tips on creating effective registration forms on the site, and today we want to talk about the authorization / login block. Recently, a lot of annoying and too “abstruse” implementations of it have appeared on the network. It’s good when designers try to make unusual and beautiful forms of login (see our selection), fitting them into the general concept of a web project, but it’s completely different when they go too far with functionality. Sometimes it comes to the point that popular password managers (in Chrome or from 1Password) simply do not work.

In the article you will see examples of authorization forms with problems in usability. This is good food Continue reading

What to write in the text call-to-action on the site?

Practically on any commercial site, whether it be a corporate portal, an online store or a modest site like a “business card”, visitors have a so-called call-to-action – a call to action. Most often, call-to-action is presented in the form of a button, while the text of the call may be different. To make the conversion of the button as high as possible, when creating a site, it is important to choose the right call-to-action text.

Any visitor, depending on the type of site and the purpose of his visit, usually has to perform some action: buy a product, order a service, subscribe to a newsletter or request a call back. This so-called targeted action is what visitors are attracted to the site for. And the more visitors perform the desired action, the higher the Continue reading

Jpg image optimization

So, the graphics for your pages are ready. But it’s too early to upload it to the server, as it has already been said more than once – if the pages load for a long time, then there is no sense in them. This article is about optimizing JPG images.

This format stores images with a color depth of 24bpp (TrueColor) and uses compression with loss of information. He has not so many optimization methods, more precisely, one thing: to choose the optimal compression ratio.

To implement this optimization, you need a graphics package or utility that allows us to adjust the degree of image compression. Unfortunately, PhotoShop in its basic configuration does not allow us to freely adjust the compression ratio Continue reading

AIDA Web Design Advertising Model
AIDA is a popular marketing term for a consumer behavior model that describes the sequence of events that lead to a purchasing decision. Initially, the AIDA model was used only…

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How to make a menu for a site? The main features of the menu selection
Whatever the site, without which it certainly cannot do, is without a menu. And often on one site there are several menus at once - for the main and additional…

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Drawing hundreds of words is dearer to us
Now let’s talk about graphics on Web pages, because it is thanks to her that WWW has become the most popular Internet service, it is to her that we owe…

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Golden ratio in website design
A key indicator of web design quality is how natural and easy it is for users to perceive. When creating the visual design of the site, it is important to…

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