What are longreads on sites
The so-called longreads are one of the leading web design trends in 2015, and also, as expected, in 2016. With the help of long reads, sites today do not just…

Continue reading →

How to make a menu for a site? The main features of the menu selection
Whatever the site, without which it certainly cannot do, is without a menu. And often on one site there are several menus at once - for the main and additional…

Continue reading →

AIDA Web Design Advertising Model
AIDA is a popular marketing term for a consumer behavior model that describes the sequence of events that lead to a purchasing decision. Initially, the AIDA model was used only…

Continue reading →

the introduction

Gamification on the site: what is it and why is it necessary?

Currently, on a variety of sites, including business sites, you can find elements of the so-called gamification (gamification, gamification) – a technique that turns user interaction with the site into an exciting game. But why is gamification necessary on different “serious” sites? What is it and how can it help business? We will discuss this in more detail later.

The main purpose of applying various elements of gamification on sites is to engage potential customers in interacting with the brand, increase the motivation of site visitors to perform actions necessary for the brand, as well as create a more vivid impression of contact with the brand. At the same time, game mechanics for the gamification of sites can be used very different – depending on the characteristics of the Continue reading

GIF Image Optimization
Converting a full-color image to an index image (i.e. using a palette) is an important operation, and here a few words need to be said about how this is done…

...

Creating the perfect landing page (for example, successful sites)
There is nothing more exciting in working on a site than when all the specialists join their own efforts to create a new ideal landing page or the main page…

...

How to create an attractive website?
So, you want to make a useful, beautiful and convenient site. What is needed for this? What factors influence the popularity of a website? What is the best place to…

...

How to make a menu for a site? The main features of the menu selection
Whatever the site, without which it certainly cannot do, is without a menu. And often on one site there are several menus at once - for the main and additional…

...