Currently, on a variety of sites, including business sites, you can find elements of the so-called gamification (gamification, gamification) – a technique that turns user interaction with the site into an exciting game. But why is gamification necessary on different “serious” sites? What is it and how can it help business? We will discuss this in more detail later.
The main purpose of applying various elements of gamification on sites is to engage potential customers in interacting with the brand, increase the motivation of site visitors to perform actions necessary for the brand, as well as create a more vivid impression of contact with the brand. At the same time, game mechanics for the gamification of sites can be used very different – depending on the characteristics of the Continue reading