What can reduce conversion on landing pages?
Landing pages are landing pages of a site to which visitors get from search, contextual advertising or other channels. As a rule, landing pages of a site contain an offer…

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10 key trends in logo design 2018
Last year's post on logo logo trends 2017 was well received by readers, so we decided to continue this “tradition” and consider the main trends in logo design 2018. Despite…

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Why does minimal design rule
If you want to create a website, then the main rule to follow is not to overdo it. This is not the first year that web designers have been helped…

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usability parameters

7 2018 web design typography trends

Typography is the style, layout, and appearance of block letters / texts on a page. Currently, it has already become an integral element of web design. You will find many interesting articles on the topic in the corresponding section of our blog, which has replenished today with another publication. Consider the design trends that are relevant for this direction that appeared and consolidated in 2018. The material will be a great addition to the web typography record. The post is a translation of this note.

typography trends
The purpose of any site is to attract the attention of visitors. At the same time, it is important not only Continue reading

Authorization form on the site

Recently, we posted a number of useful tips on creating effective registration forms on the site, and today we want to talk about the authorization / login block. Recently, a lot of annoying and too “abstruse” implementations of it have appeared on the network. It’s good when designers try to make unusual and beautiful forms of login (see our selection), fitting them into the general concept of a web project, but it’s completely different when they go too far with functionality. Sometimes it comes to the point that popular password managers (in Chrome or from 1Password) simply do not work.

In the article you will see examples of authorization forms with problems in usability. This is good food Continue reading

Usability of an online store: basic requirements for sample pages

Conversion rates for an online store are influenced by a whole group of factors, among which usability can be called one of the main. When developing, paying close attention to the usability issue of the online store, and if the store is already working, you should definitely check its usability for compliance with some basic parameters.

When analyzing the usability of an online store, it is usually required to carefully study a lot of different characteristics for literally every page, because there simply can’t be any little things in terms of increasing conversion. First of all, a check should be carried out for several standard pages – catalog pages, product Continue reading

Golden ratio in website design
A key indicator of web design quality is how natural and easy it is for users to perceive. When creating the visual design of the site, it is important to…

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How to improve the online registration form on the site
On the Internet, the registration procedure is found to us as often as the form of authorization on sites. You have to register to perform: in all kinds of web…

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Jpg image optimization
So, the graphics for your pages are ready. But it's too early to upload it to the server, as it has already been said more than once - if the…

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Hamburger menu for the site
We continue to discuss the topic of navigation in web projects. After considering examples of breadcrumbs, we decided today to talk about the so-called hamburger menu. There was a time…

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