Site Conversion: Popular Ways to Increase
No matter how modern or pleasant the site may be, if it does not bring the company the expected benefits, it is a “dead weight”. Usually, the degree of usefulness…

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Programs used in web-mastering
So what kind of programs do you need? Below I will give specific categories of programs with explanations of why they are needed. Raster graphics processing program one of the…

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Gamification on the site: what is it and why is it necessary?
Currently, on a variety of sites, including business sites, you can find elements of the so-called gamification (gamification, gamification) - a technique that turns user interaction with the site into…

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usability parameters

7 2018 web design typography trends

Typography is the style, layout, and appearance of block letters / texts on a page. Currently, it has already become an integral element of web design. You will find many interesting articles on the topic in the corresponding section of our blog, which has replenished today with another publication. Consider the design trends that are relevant for this direction that appeared and consolidated in 2018. The material will be a great addition to the web typography record. The post is a translation of this note.

typography trends
The purpose of any site is to attract the attention of visitors. At the same time, it is important not only Continue reading

Authorization form on the site

Recently, we posted a number of useful tips on creating effective registration forms on the site, and today we want to talk about the authorization / login block. Recently, a lot of annoying and too “abstruse” implementations of it have appeared on the network. It’s good when designers try to make unusual and beautiful forms of login (see our selection), fitting them into the general concept of a web project, but it’s completely different when they go too far with functionality. Sometimes it comes to the point that popular password managers (in Chrome or from 1Password) simply do not work.

In the article you will see examples of authorization forms with problems in usability. This is good food Continue reading

Usability of an online store: basic requirements for sample pages

Conversion rates for an online store are influenced by a whole group of factors, among which usability can be called one of the main. When developing, paying close attention to the usability issue of the online store, and if the store is already working, you should definitely check its usability for compliance with some basic parameters.

When analyzing the usability of an online store, it is usually required to carefully study a lot of different characteristics for literally every page, because there simply can’t be any little things in terms of increasing conversion. First of all, a check should be carried out for several standard pages – catalog pages, product Continue reading

Trends in the design of email newsletters in 2020
Despite the fact that email marketing has existed for decades, it still remains an actual trend in Internet marketing in 2020 and a popular way to promote services online. The…

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How to register a site?
So, you made the first version of your site and even posted it on the Internet, but after a while you will notice that almost no one visits it, except…

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7 2018 web design typography trends
Typography is the style, layout, and appearance of block letters / texts on a page. Currently, it has already become an integral element of web design. You will find many…

...

Authorization form on the site
Recently, we posted a number of useful tips on creating effective registration forms on the site, and today we want to talk about the authorization / login block. Recently, a…

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