Trends in the design of email newsletters in 2020
Despite the fact that email marketing has existed for decades, it still remains an actual trend in Internet marketing in 2020 and a popular way to promote services online. The…

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What can reduce conversion on landing pages?
Landing pages are landing pages of a site to which visitors get from search, contextual advertising or other channels. As a rule, landing pages of a site contain an offer…

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Creating the perfect landing page (for example, successful sites)
There is nothing more exciting in working on a site than when all the specialists join their own efforts to create a new ideal landing page or the main page…

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What is a stylish website?

A stylish website is when every page of your publication has a pronounced affiliation to the entire website. When it is easy to navigate and the search for information is not fraught with the danger of getting lost and wasting time. When pages load in less than a minute. When…

The style of the website is achieved in several ways. You can highlight the following elements involved in creating the style:

font – within the publication, it must have the same characteristics – such as a headset (style), size (height), color.
paragraph – it is desirable that one of the types of alignment prevail on the page, for example, the publication is indented from the left edge and aligned to the left.
color scheme of a web site – it starts with the selection of those three page colors that are used to represent plain text, links and visited links. All these parameters are indicated in the <body> tag. Below, for example, the line that sets the colors on these pages is: <body bgcolor = “# 669900” text = “# 333333” link = “# 669900” vlink = “# 666666” alink = “# 000000”>
The color scheme should be repeated on all pages of the publication, this will create a visitor with a sense of connectedness of the site. Try to choose the colors of the links in such a way that, on the one hand, the reader sees that this is a link, and on the other hand, it would not prevent him from reading the main text. There are two useful remarks about links: first, how would you not like to make the colors of links and visited links the same (without good reason), try to sort yourself out and give them a little difference, for this just make the colors of already visited links a little darker; and second, it just so happened that underlined text on the Web symbolizes a link, so overcome the temptation to use underlined text in a publication, use a different highlighting method. You know, it’s very unpleasant if, for example, your hand reaches for a link in order to read the details, and the mouse has zero attention to it :(.

graphic design of the site – firstly, it should fit into the general color scheme; secondly, you should think over the general concept of graphic design. All graphic elements can be divided into two large classes: hand-drawn and photorealistic. Try not to mix these two types in the design. In addition, if you use photographs on the website as illustrations, then use them before processing – make tone and color corrections, crop, if necessary, select the approximate size of photographs in the publication, find a way to process the edges of the photograph. And then use this design throughout the publication. And always write explanations for photos in the ALT parameter of the IMG tag – this will be perceived as a signature for the photo and, in addition, will save the user from waiting if he is not interested in this page.
site navigation – it is it that prevents the visitor from getting confused in the wilds of your site. Always leave the visitor with the opportunity to go to the main page of publication. In addition, do not forget that a lot of people get on your pages through search engines, i.e. not on the first page, and a good site should allow the reader to go to the first page; simply put, duplicate the navigation system on all pages or make sure that they at least have a link to the main page. If you are navigating the panel using graphical means, be sure to make a text copy of it and place it somewhere below (text in any case loads faster than graphics :).
Perhaps I missed some of the elements involved in creating the style, but I listed the main ones. Compliance with these simple rules will allow you to give your pages a professional look and make the information on your site easily accessible and quickly found.

A stylish website is when every page of your publication has a pronounced affiliation to the entire website. When it is easy to navigate and the search for information is not fraught with the danger of getting lost and wasting time. When pages load in less than a minute. When…

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