Usability of an online store: basic requirements for sample pages
Conversion rates for an online store are influenced by a whole group of factors, among which usability can be called one of the main. When developing, paying close attention to…

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How to make a menu for a site? The main features of the menu selection

Whatever the site, without which it certainly cannot do, is without a menu. And often on one site there are several menus at once – for the main and additional navigation. To make the menu for the site right, it is important to consider the features of the type of this site, its theme, volume, etc.

On different sites, the menu is implemented in different ways: somewhere it’s the usual vertical or horizontal text menu, and somewhere it’s a non-standard flash menu or a menu in pictures. Factors affecting the choice of a solution are very diverse. For example, always more importance is attached to the availability of the menu under different conditions of use of the site.

In particular, we are talking about the accessibility of the menu when viewed on mobile devices: when choosing the right menu, it is important to consider whether mobile users can work with such a menu. After all, for example, the menus that appear when you hover the mouse, by definition, can not work on modern mobile gadgets with touch controls – for the simple reason that such devices do not have a cursor.

Another important nuance of use on mobile devices regarding the development of menus for a site is the use of flash technologies to create menus. Such options, albeit not so often, but still found, but meanwhile the playback of flash-content in mobile devices, as a rule, is not supported. As a result, if the menu is made in “flash”, mobile visitors to the site will not be able to fully use it.

The next factor that is usually paid attention to when creating a menu for a site is its design. Today it can be the most diverse, but in most cases, preference is given to the classic vertical or horizontal menu – they are familiar to visitors, it is easy to work with them. True, there are also nuances here. For example, when developing horizontal menus, it is not customary to execute them in two or more rows, and a column with a vertical menu should not occupy too wide a part of the page; as a result, the names of the items in such a menu are usually short.

In close connection with the design of the menu, its implementation by software is considered. The simplest and most familiar option is the HTML menu, but you can also create site menus using Javascript and the already mentioned Flash. A menu created using HTML and CSS is usually preferable because even search engines can read such a menu, which makes it possible to fully index the site.

It is impossible not to mention the menu structure for the site. In most cases, the menu has a hierarchical structure, and for the convenience of navigating the site, the menu nesting depth, as a rule, does not exceed 3 levels. If, however, you need to make the menu “deeper”, then instead of the hierarchical structure, you can apply the structure “lattice”. A similar menu structure is particularly popular in online stores.

Depending on the type and volume of the site, when creating it, you can do just one menu, or you can do a few more. Additional menus for the site are designed according to the same key principles as the basic ones, that is, they should be accessible to visitors and search engines, should have a convenient structure and not too much “depth”.

Well-designed main and additional menus on the site help maintain a high level of usability, which means that in the future they contribute to a good conversion of site visitors to customers or customers of the company. So, it’s best to trust those who have the necessary knowledge and practical experience in this field, who are specialists in the web design studio WebStudio2U, to work on the web design of the menu, as well as on the web design of the site as a whole.

Our web studio offers both integrated website development and separately developing website web design, website optimization, website support and other services necessary to ensure the full operation of websites. You can familiarize yourself with examples of sites executed in WebStudio2U in our portfolio, and by filling out an online application for web site design, you will learn how together with you we can use the full potential of the site to get an effective assistant to your business.

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