GIF Image Optimization
Converting a full-color image to an index image (i.e. using a palette) is an important operation, and here a few words need to be said about how this is done…

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Sliders for the site and factors affecting their usability
On commercial sites, especially when it comes to online stores, today you can often find sliders, or so-called “carousels,” - site design elements in which slides with photos or text…

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Website header design (header)
As you know, there is no second chance to make a first impression. In the field of digital design, this truth is supported by high competition and a wide variety…

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Monthly Archives: February 2020

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Hamburger menu for the site

We continue to discuss the topic of navigation in web projects. After considering examples of breadcrumbs, we decided today to talk about the so-called hamburger menu. There was a time when this element brought freshness and novelty to user interfaces on mobile devices. This icon has become not only an integral part of the top mobile applications, but also began to be actively used in the site header (in adaptive versions and not only). It got to the point that the menu began to appear even where it was completely inappropriate. As a result, criticism fell on the hamburger menu button, and the former favorite turned into the culprit of the disputes.

Let’s understand and discuss why this navigation format has gained such popularity, and does it have worthy rivals these days? The material was written on the basis of this article, thanks to the author for interesting thoughts. We also recommend looking at examples of hamburger menu icons and scripts for its implementation. Continue reading

Split screen

One of the most noticeable trends in website design for 2017 is the split of the screen into two parts. More and more web projects are using a similar layout option, where two vertical panels are located next to each other. Split Screen Design follows a very simple rule: one screen, two messages. Each side includes a separate element: photo, text block or illustration.

Focus on two things
The method is especially suitable for cases when you need to focus someone’s attention on two things at once. Thus, the visitor can instantly choose between them. Continue reading

Golden ratio in website design

A key indicator of web design quality is how natural and easy it is for users to perceive. When creating the visual design of the site, it is important to illustrate the functionality and the informative component of the project, to form its correct perception. The use of classical techniques such as the golden section rule in design helps to solve such problems in an optimal way. We will consider it today.

This principle describes the mathematical proportion, which forms a harmonious, natural relationship of the parts of one whole to each other. It is obtained by dividing the whole into two parts so that the ratio of the first part to the second is the same as the ratio of the whole to the first part.

Golden Ratio Principle and Formula Continue reading

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The main types of user interface buttons
Buttons are one of the most famous interactive user interface elements. They play a very important role in creating user interaction and creating a positive experience. Continuing a series of…

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B2B usability sites: what is important to consider?
Sites of the “business for business” format, known as B2B, usually provide for a slightly different scenario for interacting with visitors than sites such as “business for customer”. Therefore, the…

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Trends in the design of email newsletters in 2020
Despite the fact that email marketing has existed for decades, it still remains an actual trend in Internet marketing in 2020 and a popular way to promote services online. The…

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How to register a site?
So, you made the first version of your site and even posted it on the Internet, but after a while you will notice that almost no one visits it, except…

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