Creating the perfect landing page (for example, successful sites)
There is nothing more exciting in working on a site than when all the specialists join their own efforts to create a new ideal landing page or the main page…

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Web design and font size selection for the site
Too small font of the main text used on the site can become one of the factors of pessimization of this site in search results, because today search engines pay…

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B2B usability sites: what is important to consider?
Sites of the “business for business” format, known as B2B, usually provide for a slightly different scenario for interacting with visitors than sites such as “business for customer”. Therefore, the…

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about optimizing

Jpg image optimization

So, the graphics for your pages are ready. But it’s too early to upload it to the server, as it has already been said more than once – if the pages load for a long time, then there is no sense in them. This article is about optimizing JPG images.

This format stores images with a color depth of 24bpp (TrueColor) and uses compression with loss of information. He has not so many optimization methods, more precisely, one thing: to choose the optimal compression ratio.

To implement this optimization, you need a graphics package or utility that allows us to adjust the degree of image compression. Unfortunately, PhotoShop in its basic configuration does not allow us to freely adjust the compression ratio Continue reading

Trends in the design of email newsletters in 2020
Despite the fact that email marketing has existed for decades, it still remains an actual trend in Internet marketing in 2020 and a popular way to promote services online. The…

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Online Store Conversion
For any online store, an important indicator of the effectiveness of its work is the level of conversion. The conversion of an online store is a purchase made by visitors,…

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What is a stylish website?
A stylish website is when every page of your publication has a pronounced affiliation to the entire website. When it is easy to navigate and the search for information is…

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Site Conversion: Popular Ways to Increase
No matter how modern or pleasant the site may be, if it does not bring the company the expected benefits, it is a “dead weight”. Usually, the degree of usefulness…

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