AIDA Web Design Advertising Model
AIDA is a popular marketing term for a consumer behavior model that describes the sequence of events that lead to a purchasing decision. Initially, the AIDA model was used only…

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JavaScript and the object model
Scripting languages ​​in some way turned the world around, and it was thanks to them that DHTML appeared, which allows you to do almost anything with the page. As you…

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JavaScript and the object model
Scripting languages ​​in some way turned the world around, and it was thanks to them that DHTML appeared, which allows you to do almost anything with the page. As you…

Continue reading →

commercial site

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Golden ratio in website design

A key indicator of web design quality is how natural and easy it is for users to perceive. When creating the visual design of the site, it is important to illustrate the functionality and the informative component of the project, to form its correct perception. The use of classical techniques such as the golden section rule in design helps to solve such problems in an optimal way. We will consider it today.

This principle describes the mathematical proportion, which forms a harmonious, natural relationship of the parts of one whole to each other. It is obtained by dividing the whole into two parts so that the ratio of the first part to the second is the same as the ratio of the whole to the first part.

Golden Ratio Principle and Formula Continue reading

Creating the perfect landing page (for example, successful sites)

There is nothing more exciting in working on a site than when all the specialists join their own efforts to create a new ideal landing page or the main page of a web project. Designers, illustrators, marketers, programmers, and even the strategic management department, all work as a single team. During development, some SEO details are added, the strategy of attracting customers is optimized, icons are invented, etc.

Today we want to share tips on creating a landing page, which are likely to be useful in solving this problem. The current article is a translation of this note. Yes, and in general there are quite a lot of useful Continue reading

Why does minimal design rule

If you want to create a website, then the main rule to follow is not to overdo it. This is not the first year that web designers have been helped by the so-called minimalistic design. By the way, he is now at the peak of his popularity. Today we will try to figure out what this style is and what its main advantages are.

What is minimal design?

In general, this concept can be defined as the most concise style, characterized by simplicity and accuracy. Basic elements (colors and fonts) are also used with emphasis on simplicity and with extremely limited palettes, which most often may include only one or more color / font variations. Continue reading

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What to write in the text call-to-action on the site?
Practically on any commercial site, whether it be a corporate portal, an online store or a modest site like a “business card”, visitors have a so-called call-to-action - a call…

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Split screen
One of the most noticeable trends in website design for 2017 is the split of the screen into two parts. More and more web projects are using a similar layout…

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What to write in the text call-to-action on the site?
Practically on any commercial site, whether it be a corporate portal, an online store or a modest site like a “business card”, visitors have a so-called call-to-action - a call…

...

Usability of an online store: basic requirements for sample pages
Conversion rates for an online store are influenced by a whole group of factors, among which usability can be called one of the main. When developing, paying close attention to…

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