In Design Mania, there have already been several publications with similar topics: in a note about color matching services for websites, in addition to inspiration resources, we examined a couple of useful web tools; there was also a post with an overview of palette generators, etc. However, without understanding the logic of how to make a color palette, all of them may turn out to be ineffective. Today we will try to fill this gap and clarify some theoretical points that are well described in this article.
Those of you who have already used new-fangled online generators are aware of their principle of operation: first you select some basic values, configure a number of parameters (whose names resemble some kind of musical terms), and then as a result you get a list of 4- 5 shades Continue reading
No matter how modern or pleasant the site may be, if it does not bring the company the expected benefits, it is a “dead weight”. Usually, the degree of usefulness of sites in the web design environment is expressed in terms of conversion, i.e., the ratio of the number of visitors who performed the required actions on the site to the total number of site visitors for a certain period. Today, there are several popular ways in which site conversion – as the equivalent of its effectiveness – can be increased.
The site’s conversion level is affected by a whole group of different factors, and it’s no secret that the lion’s share in it is accounted for by usability and website design factors. In this regard, popular ways to increase conversion just offer to make changes to the site (to redesign or upgrade) in this direction. Consider some of Continue reading
AIDA is a popular marketing term for a consumer behavior model that describes the sequence of events that lead to a purchasing decision. Initially, the AIDA model was used only in the field of offline advertising, but today it has also found wide application in online advertising as well as in web design. What is this model and what are the features of its use on sites?
The term AIDA is an abbreviation for the English words “Attention”, “Interest”, “Desire” and “Action”, which in translation means “Attention”, “Interest”, “Desire” and “Action”. In some cases, the letter D of this abbreviation is deciphered as “Demand”, which means “Need”, and also as “Decision”, which means Continue reading