Sites of the “business for business” format, known as B2B, usually provide for a slightly different scenario for interacting with visitors than sites such as “business for customer”. Therefore, the approach to developing sites of these two different types cannot be the same. In particular, when creating B2B sites, it is important to think about the specifics of their usability.
Companies operating in the business-to-business segment are focused, as a rule, not on a one-time sale of goods or the provision of services, but on long-term cooperation. B2B sites of such companies should Continue reading
Whatever the site, without which it certainly cannot do, is without a menu. And often on one site there are several menus at once – for the main and additional navigation. To make the menu for the site right, it is important to consider the features of the type of this site, its theme, volume, etc.
On different sites, the menu is implemented in different ways: somewhere it’s the usual vertical or horizontal text menu, and somewhere it’s a non-standard flash menu or a menu in pictures. Factors affecting the choice of a solution are very diverse. For example, always more importance is attached to the availability of the menu under different conditions of use of the site. Continue reading
Landing pages are landing pages of a site to which visitors get from search, contextual advertising or other channels. As a rule, landing pages of a site contain an offer of goods or services of a company, and it is through landing pages that visitors to a site are often converted into buyers or customers of a company.
The conversion of one or another landing page is of great importance for evaluating the overall site’s performance: if site visitors do not convert well into buyers and customers, then the company’s site will be of little use, and the effort, time and money involved in attracting targeted visitors, will be wasted. Of course, this is not the result that companies rely on when launching their sites. Continue reading