Creating the perfect landing page (for example, successful sites)
There is nothing more exciting in working on a site than when all the specialists join their own efforts to create a new ideal landing page or the main page…

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Interactivity! What? And How?
Initially, there was a network, then e-mail appeared, and people began to correspond. They wanted to tell about themselves, share information - the World Wide Web (WWW) appeared. But static…

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Pagination or endless scrolling: what to choose?
When a large data set has to be demonstrated within a single web page, developers or website owners usually have to choose between two main ways of presenting such data:…

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corresponding properties

B2B usability sites: what is important to consider?

Sites of the “business for business” format, known as B2B, usually provide for a slightly different scenario for interacting with visitors than sites such as “business for customer”. Therefore, the approach to developing sites of these two different types cannot be the same. In particular, when creating B2B sites, it is important to think about the specifics of their usability.

Companies operating in the business-to-business segment are focused, as a rule, not on a one-time sale of goods or the provision of services, but on long-term cooperation. B2B sites of such companies should Continue reading

How to make a menu for a site? The main features of the menu selection

Whatever the site, without which it certainly cannot do, is without a menu. And often on one site there are several menus at once – for the main and additional navigation. To make the menu for the site right, it is important to consider the features of the type of this site, its theme, volume, etc.

On different sites, the menu is implemented in different ways: somewhere it’s the usual vertical or horizontal text menu, and somewhere it’s a non-standard flash menu or a menu in pictures. Factors affecting the choice of a solution are very diverse. For example, always more importance is attached to the availability of the menu under different conditions of use of the site. Continue reading

What can reduce conversion on landing pages?

Landing pages are landing pages of a site to which visitors get from search, contextual advertising or other channels. As a rule, landing pages of a site contain an offer of goods or services of a company, and it is through landing pages that visitors to a site are often converted into buyers or customers of a company.

The conversion of one or another landing page is of great importance for evaluating the overall site’s performance: if site visitors do not convert well into buyers and customers, then the company’s site will be of little use, and the effort, time and money involved in attracting targeted visitors, will be wasted. Of course, this is not the result that companies rely on when launching their sites. Continue reading

Programs used in web-mastering
So what kind of programs do you need? Below I will give specific categories of programs with explanations of why they are needed. Raster graphics processing program one of the…

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Gamification on the site: what is it and why is it necessary?
Currently, on a variety of sites, including business sites, you can find elements of the so-called gamification (gamification, gamification) - a technique that turns user interaction with the site into…

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How to register a site?
So, you made the first version of your site and even posted it on the Internet, but after a while you will notice that almost no one visits it, except…

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Split screen
One of the most noticeable trends in website design for 2017 is the split of the screen into two parts. More and more web projects are using a similar layout…

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