Website header design (header)
As you know, there is no second chance to make a first impression. In the field of digital design, this truth is supported by high competition and a wide variety…

Continue reading →

GIF Image Optimization
Converting a full-color image to an index image (i.e. using a palette) is an important operation, and here a few words need to be said about how this is done…

Continue reading →

JavaScript and the object model
Scripting languages ​​in some way turned the world around, and it was thanks to them that DHTML appeared, which allows you to do almost anything with the page. As you…

Continue reading →

corresponding properties

B2B usability sites: what is important to consider?

Sites of the “business for business” format, known as B2B, usually provide for a slightly different scenario for interacting with visitors than sites such as “business for customer”. Therefore, the approach to developing sites of these two different types cannot be the same. In particular, when creating B2B sites, it is important to think about the specifics of their usability.

Companies operating in the business-to-business segment are focused, as a rule, not on a one-time sale of goods or the provision of services, but on long-term cooperation. B2B sites of such companies should Continue reading

How to make a menu for a site? The main features of the menu selection

Whatever the site, without which it certainly cannot do, is without a menu. And often on one site there are several menus at once – for the main and additional navigation. To make the menu for the site right, it is important to consider the features of the type of this site, its theme, volume, etc.

On different sites, the menu is implemented in different ways: somewhere it’s the usual vertical or horizontal text menu, and somewhere it’s a non-standard flash menu or a menu in pictures. Factors affecting the choice of a solution are very diverse. For example, always more importance is attached to the availability of the menu under different conditions of use of the site. Continue reading

What can reduce conversion on landing pages?

Landing pages are landing pages of a site to which visitors get from search, contextual advertising or other channels. As a rule, landing pages of a site contain an offer of goods or services of a company, and it is through landing pages that visitors to a site are often converted into buyers or customers of a company.

The conversion of one or another landing page is of great importance for evaluating the overall site’s performance: if site visitors do not convert well into buyers and customers, then the company’s site will be of little use, and the effort, time and money involved in attracting targeted visitors, will be wasted. Of course, this is not the result that companies rely on when launching their sites. Continue reading

What are longreads on sites
The so-called longreads are one of the leading web design trends in 2015, and also, as expected, in 2016. With the help of long reads, sites today do not just…

...

AIDA Web Design Advertising Model
AIDA is a popular marketing term for a consumer behavior model that describes the sequence of events that lead to a purchasing decision. Initially, the AIDA model was used only…

...

Website header design (header)
As you know, there is no second chance to make a first impression. In the field of digital design, this truth is supported by high competition and a wide variety…

...

Effective website footer design
Developers often overlook that the footer for a site (translation from English footer / basement) is one of its basic elements. It can provide more complete information about the company,…

...