AIDA Web Design Advertising Model
AIDA is a popular marketing term for a consumer behavior model that describes the sequence of events that lead to a purchasing decision. Initially, the AIDA model was used only…

Continue reading →

Sliders for the site and factors affecting their usability
On commercial sites, especially when it comes to online stores, today you can often find sliders, or so-called “carousels,” - site design elements in which slides with photos or text…

Continue reading →

Golden ratio in website design
A key indicator of web design quality is how natural and easy it is for users to perceive. When creating the visual design of the site, it is important to…

Continue reading →

design associated

Hamburger menu for the site

We continue to discuss the topic of navigation in web projects. After considering examples of breadcrumbs, we decided today to talk about the so-called hamburger menu. There was a time when this element brought freshness and novelty to user interfaces on mobile devices. This icon has become not only an integral part of the top mobile applications, but also began to be actively used in the site header (in adaptive versions and not only). It got to the point that the menu began to appear even where it was completely inappropriate. As a result, criticism fell on the hamburger menu button, and the former favorite turned into the culprit of the disputes.

Let’s understand and discuss why this navigation format has gained such popularity, and does it have worthy rivals these days? The material was written on the basis of this article, thanks to the author for interesting thoughts. We also recommend looking at examples of hamburger menu icons and scripts for its implementation. Continue reading

Why does minimal design rule

If you want to create a website, then the main rule to follow is not to overdo it. This is not the first year that web designers have been helped by the so-called minimalistic design. By the way, he is now at the peak of his popularity. Today we will try to figure out what this style is and what its main advantages are.

What is minimal design?

In general, this concept can be defined as the most concise style, characterized by simplicity and accuracy. Basic elements (colors and fonts) are also used with emphasis on simplicity and with extremely limited palettes, which most often may include only one or more color / font variations. Continue reading

8 Tips for Creating a Hero Image Banner for a Website

Does the user only need 50 milliseconds to form an opinion on any site? Web developers and designers really have very little time to make a good impression on a person when visiting a resource. That is why the correct design of the main page + website header, which everyone sees in the first place, is so important.

Many web projects on the network are united by one common way of attracting the attention of the audience – the use of bright colorful designs, in particular – placing a large background image or large banner at the top of the website. It is also called a “hero image”. Continue reading

Trends in the design of email newsletters in 2020
Despite the fact that email marketing has existed for decades, it still remains an actual trend in Internet marketing in 2020 and a popular way to promote services online. The…

...

Furniture site design
Immediately after the publication of the post with the best examples of furniture sites, we came across an interesting English-language article with a similar theme. It contains a selection of…

...

What to write in the text call-to-action on the site?
Practically on any commercial site, whether it be a corporate portal, an online store or a modest site like a “business card”, visitors have a so-called call-to-action - a call…

...

What are longreads on sites
The so-called longreads are one of the leading web design trends in 2015, and also, as expected, in 2016. With the help of long reads, sites today do not just…

...