Trends in the design of email newsletters in 2020
Despite the fact that email marketing has existed for decades, it still remains an actual trend in Internet marketing in 2020 and a popular way to promote services online. The…

Continue reading →

GIF Image Optimization
Converting a full-color image to an index image (i.e. using a palette) is an important operation, and here a few words need to be said about how this is done…

Continue reading →

Jpg image optimization
So, the graphics for your pages are ready. But it's too early to upload it to the server, as it has already been said more than once - if the…

Continue reading →

Developers often

Why does minimal design rule

If you want to create a website, then the main rule to follow is not to overdo it. This is not the first year that web designers have been helped by the so-called minimalistic design. By the way, he is now at the peak of his popularity. Today we will try to figure out what this style is and what its main advantages are.

What is minimal design?

In general, this concept can be defined as the most concise style, characterized by simplicity and accuracy. Basic elements (colors and fonts) are also used with emphasis on simplicity and with extremely limited palettes, which most often may include only one or more color / font variations. Continue reading

8 Tips for Creating a Hero Image Banner for a Website

Does the user only need 50 milliseconds to form an opinion on any site? Web developers and designers really have very little time to make a good impression on a person when visiting a resource. That is why the correct design of the main page + website header, which everyone sees in the first place, is so important.

Many web projects on the network are united by one common way of attracting the attention of the audience – the use of bright colorful designs, in particular – placing a large background image or large banner at the top of the website. It is also called a “hero image”. Continue reading

Effective website footer design

Developers often overlook that the footer for a site (translation from English footer / basement) is one of its basic elements. It can provide more complete information about the company, and also performs various useful functions: it facilitates navigation, helps visitors navigate a web project and is useful for some commercial purposes.

Earlier in the blog, we examined the development of the website header, and today we’ll talk about the basement. Here you need to competently approach the choice of control components that will be included in it in order to get an effective and optimal solution. We bring to your attention a translation of the article from Agentestudio, which contains the best practices on the design of the footer and its illustrative Continue reading

What can reduce conversion on landing pages?
Landing pages are landing pages of a site to which visitors get from search, contextual advertising or other channels. As a rule, landing pages of a site contain an offer…

...

The difference between UI and UX
Today there will be a guest post on the topic of UX and UI interfaces using the Icons8 service as an example. The author is a usability specialist Andrei Burmistrov,…

...

Fighters of the invisible front
If you haven’t guessed yet, then I mean META tags. Their role is not noticeable when displaying the page. These are just commands for a web server or browser, but…

...

What are longreads on sites
The so-called longreads are one of the leading web design trends in 2015, and also, as expected, in 2016. With the help of long reads, sites today do not just…

...