One of the most noticeable trends in website design for 2017 is the split of the screen into two parts. More and more web projects are using a similar layout option, where two vertical panels are located next to each other. Split Screen Design follows a very simple rule: one screen, two messages. Each side includes a separate element: photo, text block or illustration.
Focus on two things
The method is especially suitable for cases when you need to focus someone’s attention on two things at once. Thus, the visitor can instantly choose between them. Continue reading
On the Internet, the registration procedure is found to us as often as the form of authorization on sites. You have to register to perform: in all kinds of web services that help you find the information you need, free distribution of materials, online stores, social networks, etc. At such moments, the feeling of joy from an interesting find instantly disappears due to the need to fill in endless input fields (besides, sometimes completely superfluous).
As a rule, all this is inconvenient, takes a lot of time and looks too intrusive. Plus, a person can reasonably be alerted to the requirement to provide data about himself, since this violates his privacy (and privacy is Continue reading
For any online store, an important indicator of the effectiveness of its work is the level of conversion. The conversion of an online store is a purchase made by visitors, and its level shows the ratio of the number of visitors to the online store who made a purchase to the total number of visitors for a certain period of time. The higher the conversion rate of the online store, the higher its effectiveness is evaluated.
The conversion of an online store is influenced by many factors, not the least of which is the level of usability. If visitors are comfortable using the online store, the likelihood of successful shopping increases. If the usability level is low, then visitors who want to buy something can “drop out” already Continue reading