B2B usability sites: what is important to consider?
Sites of the “business for business” format, known as B2B, usually provide for a slightly different scenario for interacting with visitors than sites such as “business for customer”. Therefore, the…

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Effective website footer design
Developers often overlook that the footer for a site (translation from English footer / basement) is one of its basic elements. It can provide more complete information about the company,…

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Trends in the design of email newsletters in 2020
Despite the fact that email marketing has existed for decades, it still remains an actual trend in Internet marketing in 2020 and a popular way to promote services online. The…

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generally accepted

Split screen

One of the most noticeable trends in website design for 2017 is the split of the screen into two parts. More and more web projects are using a similar layout option, where two vertical panels are located next to each other. Split Screen Design follows a very simple rule: one screen, two messages. Each side includes a separate element: photo, text block or illustration.

Focus on two things
The method is especially suitable for cases when you need to focus someone’s attention on two things at once. Thus, the visitor can instantly choose between them. Continue reading

Golden ratio in website design

A key indicator of web design quality is how natural and easy it is for users to perceive. When creating the visual design of the site, it is important to illustrate the functionality and the informative component of the project, to form its correct perception. The use of classical techniques such as the golden section rule in design helps to solve such problems in an optimal way. We will consider it today.

This principle describes the mathematical proportion, which forms a harmonious, natural relationship of the parts of one whole to each other. It is obtained by dividing the whole into two parts so that the ratio of the first part to the second is the same as the ratio of the whole to the first part.

Golden Ratio Principle and Formula Continue reading

10 key trends in logo design 2018

Last year’s post on logo logo trends 2017 was well received by readers, so we decided to continue this “tradition” and consider the main trends in logo design 2018. Despite the fact that in the field of web design changes are happening at lightning speed, some points from that article remained the same and “migrated” in the current year.

Perhaps the site design trends are faster than the niche of logo development, or too little time has passed since the publication of the previous article (7-8 months) + now it’s only the beginning of the year. In the summer, be sure to revise this text and add to it with new chips, if any. Continue reading

Usability of an online store: basic requirements for sample pages
Conversion rates for an online store are influenced by a whole group of factors, among which usability can be called one of the main. When developing, paying close attention to…

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What to write in the text call-to-action on the site?
Practically on any commercial site, whether it be a corporate portal, an online store or a modest site like a “business card”, visitors have a so-called call-to-action - a call…

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Why does minimal design rule
If you want to create a website, then the main rule to follow is not to overdo it. This is not the first year that web designers have been helped…

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Website header design (header)
As you know, there is no second chance to make a first impression. In the field of digital design, this truth is supported by high competition and a wide variety…

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