B2B usability sites: what is important to consider?
Sites of the “business for business” format, known as B2B, usually provide for a slightly different scenario for interacting with visitors than sites such as “business for customer”. Therefore, the…

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Jpg image optimization
So, the graphics for your pages are ready. But it's too early to upload it to the server, as it has already been said more than once - if the…

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Computer hardware configuration
What is described below suggests that you want to make a beautiful and stylish website completely do-it-yourself, i.e. you draw all the graphic elements yourself, write the pages yourself, scan…

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interactive pages

How to create a color palette for sites or web interfaces

In Design Mania, there have already been several publications with similar topics: in a note about color matching services for websites, in addition to inspiration resources, we examined a couple of useful web tools; there was also a post with an overview of palette generators, etc. However, without understanding the logic of how to make a color palette, all of them may turn out to be ineffective. Today we will try to fill this gap and clarify some theoretical points that are well described in this article.

Those of you who have already used new-fangled online generators are aware of their principle of operation: first you select some basic values, configure a number of parameters (whose names resemble some kind of musical terms), and then as a result you get a list of 4- 5 shades Continue reading

The main types of user interface buttons

Buttons are one of the most famous interactive user interface elements. They play a very important role in creating user interaction and creating a positive experience. Continuing a series of posts on UI / UX design topics, this article has collected concepts and examples regarding the most commonly used types of buttons found on websites and mobile applications.

Previously, we published a note about the history of changes in the design of buttons on sites and in interfaces (starting from 2009), but now we will consider this element in terms of functionality, purpose and how it is implemented (triggered). This post is a translation of this article from Tubik Studio.

user interface buttons
What is a button in an interface? Continue reading

Trends in the design of email newsletters in 2020

Despite the fact that email marketing has existed for decades, it still remains an actual trend in Internet marketing in 2020 and a popular way to promote services online. The method shows good returns at minimal cost and can compete in efficiency with the development of B2B sites (business for business) or the creation of beautiful landing pages (landing pages).

Email marketing is suitable for almost all niches and products, but here it is important to understand that it will attract customers and bring you sales only with the proper approach. Firstly, you should carefully consider your promotion strategy, and secondly, not just use 2-3 beautiful mail icons in the Continue reading

The browsers we choose
Now let's talk about browsers. And what to say about them, you say, and so everything is clear - this is the program with which we look at Web pages.…

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Gamification on the site: what is it and why is it necessary?
Currently, on a variety of sites, including business sites, you can find elements of the so-called gamification (gamification, gamification) - a technique that turns user interaction with the site into…

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Golden ratio in website design
A key indicator of web design quality is how natural and easy it is for users to perceive. When creating the visual design of the site, it is important to…

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Web design and font size selection for the site
Too small font of the main text used on the site can become one of the factors of pessimization of this site in search results, because today search engines pay…

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