For any online store, an important indicator of the effectiveness of its work is the level of conversion. The conversion of an online store is a purchase made by visitors, and its level shows the ratio of the number of visitors to the online store who made a purchase to the total number of visitors for a certain period of time. The higher the conversion rate of the online store, the higher its effectiveness is evaluated.
The conversion of an online store is influenced by many factors, not the least of which is the level of usability. If visitors are comfortable using the online store, the likelihood of successful shopping increases. If the usability level is low, then visitors who want to buy something can “drop out” already Continue reading