What can reduce conversion on landing pages?
Landing pages are landing pages of a site to which visitors get from search, contextual advertising or other channels. As a rule, landing pages of a site contain an offer…

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Online Store Conversion
For any online store, an important indicator of the effectiveness of its work is the level of conversion. The conversion of an online store is a purchase made by visitors,…

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What are longreads on sites
The so-called longreads are one of the leading web design trends in 2015, and also, as expected, in 2016. With the help of long reads, sites today do not just…

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should definitely

The main types of user interface buttons

Buttons are one of the most famous interactive user interface elements. They play a very important role in creating user interaction and creating a positive experience. Continuing a series of posts on UI / UX design topics, this article has collected concepts and examples regarding the most commonly used types of buttons found on websites and mobile applications.

Previously, we published a note about the history of changes in the design of buttons on sites and in interfaces (starting from 2009), but now we will consider this element in terms of functionality, purpose and how it is implemented (triggered). This post is a translation of this article from Tubik Studio.

user interface buttons
What is a button in an interface? Continue reading

Usability of an online store: basic requirements for sample pages

Conversion rates for an online store are influenced by a whole group of factors, among which usability can be called one of the main. When developing, paying close attention to the usability issue of the online store, and if the store is already working, you should definitely check its usability for compliance with some basic parameters.

When analyzing the usability of an online store, it is usually required to carefully study a lot of different characteristics for literally every page, because there simply can’t be any little things in terms of increasing conversion. First of all, a check should be carried out for several standard pages – catalog pages, product Continue reading

Authorization form on the site
Recently, we posted a number of useful tips on creating effective registration forms on the site, and today we want to talk about the authorization / login block. Recently, a…

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10 key trends in logo design 2018
Last year's post on logo logo trends 2017 was well received by readers, so we decided to continue this “tradition” and consider the main trends in logo design 2018. Despite…

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Fighters of the invisible front
If you haven’t guessed yet, then I mean META tags. Their role is not noticeable when displaying the page. These are just commands for a web server or browser, but…

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What to write in the text call-to-action on the site?
Practically on any commercial site, whether it be a corporate portal, an online store or a modest site like a “business card”, visitors have a so-called call-to-action - a call…

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