No matter how modern or pleasant the site may be, if it does not bring the company the expected benefits, it is a “dead weight”. Usually, the degree of usefulness of sites in the web design environment is expressed in terms of conversion, i.e., the ratio of the number of visitors who performed the required actions on the site to the total number of site visitors for a certain period. Today, there are several popular ways in which site conversion – as the equivalent of its effectiveness – can be increased.
The site’s conversion level is affected by a whole group of different factors, and it’s no secret that the lion’s share in it is accounted for by usability and website design factors. In this regard, popular ways to increase conversion just offer to make changes to the site (to redesign or upgrade) in this direction. Consider some of Continue reading