Online Store Conversion
For any online store, an important indicator of the effectiveness of its work is the level of conversion. The conversion of an online store is a purchase made by visitors,…

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B2B usability sites: what is important to consider?
Sites of the “business for business” format, known as B2B, usually provide for a slightly different scenario for interacting with visitors than sites such as “business for customer”. Therefore, the…

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Creating the perfect landing page (for example, successful sites)
There is nothing more exciting in working on a site than when all the specialists join their own efforts to create a new ideal landing page or the main page…

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Uncategorized

Servant of two masters

Yes, this is a poor web designer who has to spend a lot of effort to tame and train pages, so that it would be nice to look at them with the help of Internet Explorer, and with the help of Netscape Navigator.

The general rule when writing compatible pages is: there is a certain set of things that can be done both in IE and in NN, but only with the help of different tags or different parameters of the same tag. The reason that we can write compatible pages is because the browser ignores obscure tags and parameters. Continue reading

Jpg image optimization

So, the graphics for your pages are ready. But it’s too early to upload it to the server, as it has already been said more than once – if the pages load for a long time, then there is no sense in them. This article is about optimizing JPG images.

This format stores images with a color depth of 24bpp (TrueColor) and uses compression with loss of information. He has not so many optimization methods, more precisely, one thing: to choose the optimal compression ratio.

To implement this optimization, you need a graphics package or utility that allows us to adjust the degree of image compression. Unfortunately, PhotoShop in its basic configuration does not allow us to freely adjust the compression ratio Continue reading

Programs used in web-mastering

So what kind of programs do you need? Below I will give specific categories of programs with explanations of why they are needed.

Raster graphics processing program
one of the most important programs that you have to master. She will help you when scanning photos and their correction. With this program you can create those unimaginable effects that you see on the Internet, ads, etc. In my opinion, the following skills are mandatory for this class of programs:

Scanning photos; Continue reading

What is a stylish website?
A stylish website is when every page of your publication has a pronounced affiliation to the entire website. When it is easy to navigate and the search for information is…

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Interactivity! What? And How?
Initially, there was a network, then e-mail appeared, and people began to correspond. They wanted to tell about themselves, share information - the World Wide Web (WWW) appeared. But static…

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Why does minimal design rule
If you want to create a website, then the main rule to follow is not to overdo it. This is not the first year that web designers have been helped…

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What are longreads on sites
The so-called longreads are one of the leading web design trends in 2015, and also, as expected, in 2016. With the help of long reads, sites today do not just…

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