Creating the perfect landing page (for example, successful sites)
There is nothing more exciting in working on a site than when all the specialists join their own efforts to create a new ideal landing page or the main page…

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Trends in the design of email newsletters in 2020
Despite the fact that email marketing has existed for decades, it still remains an actual trend in Internet marketing in 2020 and a popular way to promote services online. The…

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Site Conversion: Popular Ways to Increase
No matter how modern or pleasant the site may be, if it does not bring the company the expected benefits, it is a “dead weight”. Usually, the degree of usefulness…

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usually provide

B2B usability sites: what is important to consider?

Sites of the “business for business” format, known as B2B, usually provide for a slightly different scenario for interacting with visitors than sites such as “business for customer”. Therefore, the approach to developing sites of these two different types cannot be the same. In particular, when creating B2B sites, it is important to think about the specifics of their usability.

Companies operating in the business-to-business segment are focused, as a rule, not on a one-time sale of goods or the provision of services, but on long-term cooperation. B2B sites of such companies should Continue reading

The difference between UI and UX
Today there will be a guest post on the topic of UX and UI interfaces using the Icons8 service as an example. The author is a usability specialist Andrei Burmistrov,…

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Fighters of the invisible front
If you haven’t guessed yet, then I mean META tags. Their role is not noticeable when displaying the page. These are just commands for a web server or browser, but…

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Effective website footer design
Developers often overlook that the footer for a site (translation from English footer / basement) is one of its basic elements. It can provide more complete information about the company,…

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AIDA Web Design Advertising Model
AIDA is a popular marketing term for a consumer behavior model that describes the sequence of events that lead to a purchasing decision. Initially, the AIDA model was used only…

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